Reading List

a collection of books I’ve read recently and loved

  1. Unscaled by Hemant Taneja - The new economies of unscale and how AI and personalization will disrupt all industries

  2. The Hard Thing about Hard things by Ben Horowitz - Practical management advice on how to navigate sticky situations

  3. Hooked by Nir Eyal - Popular case studies of what makes products habit forming (use it for good.)

  4. Start with Why by Simon Sinek - People don’t buy what you do they buy why you do it.

  5. This is Marketing by Seth Godin - Actionable summary of some big ideas that Seth Godin has written about in marketing (ie, permission marketing, tribes, purple cow).

  6. Steal Like An Artist by Austin Kleon — Practical strategies to become more creative

  7. Show your work by Austin Kleon — Benefits of showing your work in process, not only the final finished product. Relevant to the #buildinpublic movement

  8. Measure What Matters by John Doerr - OKRs and how to set them to drive your business and products forward

  9. Essentialism by Greg McKeown - Modern account on the principles of essentialism. By saying yes to everything we say no to what we most want.

  10. Atomic Habits by James Clear - The power of consistency and strategies to help readers become who they want to be. Also #systemsnotgoals

  11. In the Company of Women by Grace Bonney — inspiration and advice from 100+ makers, artists and entrepreneurs

  12. Forever Employable by Jeff Gothelf — actionable advice on building a brand and being forever employable in and outside of a job.

  13. Profit First by Mike Michalowicz — Simple but important advice. In business take your profits first

  14. Almanack of Naval Ravikant — great advice on health, wealth and happiness by Naval Ravikant, the founder of Angel List

  15. Ego is the Enemy by Ryan Holiday - Stories and tactics about not letting your ego get in your way.

  16. Mental Models - It’s not a book but a pretty helpful summary with links of over 100 mental models